Is sorbetto the new frapuccino?
Starbucks is gambling that Los Angeles and Orange County will go head over heels for its pair of icy new beverages being tested at roughly half of its area stores, beginning today. Tangy sorbetto is a twist on Pinkberry yogurt. And citrus ice sorbetto is grapefruit tart, yet still plenty sweet. Tangy citrus ice sorbetto is an Arnold Palmer-style mix of the two. There are also blend-ins, such as berry and tropical mango juices.
Cos La Porta, a Starbucks senior vice president, said the drinks were the result of extensive customer research – and a trip to Italy.Read More